How Married Female Entrepreneurs Can Create the Financial Success They Desire

Recently I had the realization that I wanted to have more of a relationship with my intended outcome instead of just focusing on the immediate action step that I was taking in the moment. Let me give you an example to clarify what I’m talking about. About ten years ago I decided to buy a house.

This was before I was married, and I really didn’t have a clue about how to go about buying a house. This was at a time when the housing market was really booming and houses weren’t staying on the market very long. I didn’t think I had enough money to even buy a house at the time but I told myself that if I were to buy a house that it would have to unfold in an easy and relaxed way.

I was driving home one evening and I noticed a “for sale” sign posted in the front yard of a really cute house. I called the realtor and he told me the price of the house. It was way beyond my price range so I asked him if he had anything within my desired price range. He said, “Yes, actually, we do. We have a great house within that price range.”

He described it to me, so I went and looked at it. I instantly fell in love with it so I decided to make an offer on it. When I told the agent my offer, he said, “Well, I don’t know if the owners will accept that offer because they just recently lowered their current offer.” I said, ” That’s ok. This is the price that feels right for me, let’s just go with it.” I honestly didn’t have a clue as to what I was doing. In hindsight, I was getting out of my own way.

Although I didn’t know what I was doing I was clear that my intended outcome was to own a house, so I was willing to trust my intuition. And it turned out that the owner accepted my offer!

When I look back on this experience, I realize that because I didn’t know exactly the “correct” way to go about buying a house I was more open to receiving guidance and trusting myself instead of trying to control the outcome. If I knew at the time the “correct” way to go about buying a house, my ego would have surely gotten in my own way, as it has in other situations in my life.

My intention would have been more connected with the actions that I thought I should take (or being focused on the “how” part) instead of being connected with my true intended result, which was to buy a house.

As women entrepreneurs, we frequently experience this in our businesses. We think we need to take particular marketing steps, and so we become focused on mastering a particular marketing method – instead of being focused on the end result that the marketing method is suppose to help us achieve (i.e., attracting more clients).

For example we might get side tracked on mastering how to run a webinar and teaching classes. So mastering a webinar and teaching classes becomes our intended result, when in reality our intended result is to attract more clients. We forget our original intended result. And then we wonder why we’re not attracting more clients.

The action step that I want to leave you with is to begin to ask yourself how can you become more intimate with your true intended result instead of just being committed to a specific action step? Ask yourself, “What is the desired end result that I want to create?” Focus your attention on your intended result and be open to allowing the “how” to unfold.

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